i think they sell soap so well these days. i have lime shower gel and somehow they make it sound so good.

Juice up your cleansing routine with this revitalizing soap-free shower gel, containing lime extract and zesty citrus fragrance. Your skin enjoys the benefits of refreshing green tea extract and soapwort extract, a natural cleanser.

now who wouldn't want to be that clean? but the reality is soap does the same thing.. does it not? yup it does.